Developed by Cornell’s expert faculty, these flexible marketing certificate programs are designed for professionals looking to develop skills in market research and analysis, customer development, and strategic brand management, Whether you are an experienced marketing professional or an emerging leader, these Cornell marketing certificates provide you with MBA-level strategic and data-driven marketing training you need to make strong business decisions and position your company for success.
Marketing Strategy Certificate
LSM521Essentials of Marketing Strategy CourseLSM522Applied Marketing Strategy and Decision-Making Tools Course
LSM523Marketing Research and Analysis Course
LSM524Creating and Communicating the Value of Your Brand Course
LSM525Introducing New Products: Successes and Failures Course
LSM526Distribution Strategy and International Marketing Course
Web Design And Development Certificate
CIS541Framing Front-End Web Development CourseCIS542Structuring Content with HTML Course
CIS543Styling Web Content with CSS Course
CIS544Composition and Responsive Design Course
CIS545Improving User Experience with Interactivity Course
CIS546Collecting Data with Forms Course
Digital Marketing Certificate
LSM515Understanding the Digital Marketing Landscape and the Customer Funnel CourseLSM516Assessing Opportunities in Paid Digital Media Course
LSM517Assessing Opportunities in Owned Digital Media Course
LSM518Implementing an Integrated Digital Marketing Plan Course
Data-Driven Marketing Certificate
LSM551Measuring Customer Preferences CourseLSM552Analyzing Segmentation and Targeting Course
LSM553Using Data for Positioning Brands Course
LSM554Predicting and Managing Customers' Lifetime Value Course
LSM555Market Response Modeling Course
LSM556Optimizing Digital Advertising with Analytics Course
Strategic Hospitality Marketing Certificate
SHA521Services Marketing Planning and Management CourseSHA522Evaluating Business and Customer Factors Affecting Marketing Decisions for Services Course
SHA523Building a Resilient Services Marketing Information System Course
SHA524Developing a Service Strategy and Managing the Brand Course
SHA525Managing Service Demand through Pricing and Distribution Strategies Course
SHA526Developing an Integrated Marketing Communications Strategy for Services Course
Integrated Marketing 360 Certificate
LSM515Understanding the Digital Marketing Landscape and the Customer Funnel CourseLSM516Assessing Opportunities in Paid Digital Media Course
LSM517Assessing Opportunities in Owned Digital Media Course
LSM518Implementing an Integrated Digital Marketing Plan Course
LSM551Measuring Customer Preferences Course
LSM552Analyzing Segmentation and Targeting Course
LSM553Using Data for Positioning Brands Course
LSM554Predicting and Managing Customers' Lifetime Value Course
LSM555Market Response Modeling Course
LSM556Optimizing Digital Advertising with Analytics Course
LSM521Essentials of Marketing Strategy Course*
LSM522Applied Marketing Strategy and Decision-Making Tools Course*
LSM523Marketing Research and Analysis Course*
LSM524Creating and Communicating the Value of Your Brand Course*
LSM525Introducing New Products: Successes and Failures Course*
LSM526Distribution Strategy and International Marketing Course*
SHA521Services Marketing Planning and Management Course*
SHA522Evaluating Business and Customer Factors Affecting Marketing Decisions for Services Course*
SHA523Building a Resilient Services Marketing Information System Course*
SHA524Developing a Service Strategy and Managing the Brand Course*
SHA525Managing Service Demand through Pricing and Distribution Strategies Course*
SHA526Developing an Integrated Marketing Communications Strategy for Services Course*
Hospitality Digital Marketing Certificate
SHA521Services Marketing Planning and Management CourseSHA533Pricing Strategy and Distribution Channels in Hotel Revenue Management Course
SHA545Search Engines and Online Selling: Stimulating Incremental Demand Course
SHA546Marketing the Hospitality Brand Through Digital Media Course
SHA547Implementing Brand Strategy Through Digital Media Course
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